Search Engine Optimization
Drive More Traffic to Your Website
Search engine optimization (SEO) is a broad discipline where it can be easy to get stuck or caught up in details.Sure, the specifics matter – but a top-down approach with a comprehensive strategy to keep you on track is essential.
Research
Research, including business research, competitor analysis, current state assessment, and keyword searching.
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Project brief
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Keyword Research
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SEO Audit
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Competitive analysis
Strategy & Goal Setting
After developing a complete picture of the site’s starting position, goals are set for the SEO plan. These goals are measurable (one big advantage of SEO over other advertising options) and tied to the specific business objectives of the site.
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Search Engines
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Keyword Phrases
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Bounce Rate
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Most Popular Content
On-Site Optimization
Following the addition of new, high quality content, we tackle on-page optimization.
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Page Titles
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Prominence of Targeted Keyword Phrases
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Site Map
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ALT and META data
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Technical SEO
Content Building
We often find in the Competitive Research phase that the client’s site is falling behind its competitors in the amount of indexed content. In those cases, this phase of the process takes on additional importance.
The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.
First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want – content.
Follow up Reports & Analysis
The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.
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Rankings
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Site Traffic Levels
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Social Signals
Services We Provide Under SEO
Bring more traffic to your website with the help of new proven techniques we can offer
On Page SEO
On-page optimization focuses on specific URLs.
Off Page SEO
Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings.
Local SEO
Local SEO is the practice of optimizing a website in order to increase traffic and brand awareness from local search.
eCommerce SEO
The process of generating more organic (non-paid) traffic from sites like Google to online store.
On-Page SEO Checklist
- Title Tags
- Meta Descriptions
- H1 Tags
- Page Titles
- Meta Tags
- Page Content
- Content Audit and Prune Content
- Alt Tags for Images
- Imternal Linking
- Keyword Cannibalization Issues
- Orphaned Site Pages
- Site’s Content Updates
Off-Page SEO Checklist
- Evaluation of backlink profile
- Competitor’s Link Profile
- Link Intersect Analysis
- Unlinked Mentions Into Links
- New Link Building
- Optimize Google Business Profile
- 404 errors
- Local Citation
- Directory Profiles
- Off-Site References
- Reviews and Recommendations
- New Backlinks
Components of Search Engine Optimization
Page Titles
Writing related and effective page title.
Meta Description
Effective use of desired keywords.
Headings
Heading Structure with appropriate keyword selections.
Sitemap
Creating and submitting HTML site map
Use of Media into Articles
Search engines detect your article as a quality article. that help your web ranking
Use Keywords in Article Title
Use main keywords in title so that search engines reads finds them easily.
Use H1 Element, H2 & H3
Size heading elements are used to determine important elements of a web page
Use Internal Linking
Internal linking is an effective method to increase SEO perform ance.
PA and DA are high
Determining the quality of a website or blog on search engines.
Relevant anchor text
Having relevant anchor text will make the domain authority higher.
Permanent Backlinks
We will create valuable backlinks that will not be deleted.
Do follow status
A link that tells search engines to follow the intended page.
Keyword research
Determining the quality of a website or blog on search engines.
Sort keywords by low/high competitiveness
Having relevant anchor text will make the domain authority higher.
Analyze keywords that are used by competitors
We will create valuable backlinks that will not be deleted.
Choose optimizable keywords
A link that tells search engines to follow the intended page
Total Visits
Total number of organic traffic will increase.
Visit Duration
Amount of time spent in a web page will increase
Bounce Rate
Bounce rate will decrease i.e., people will start taking action in the website.
Global Ranking
Traffic rank of site, as compared to all other sites in the world.
Local Ranking
Traffic rank of site, as compared to all other sites in the local area.
Category Ranking
Traffic rank of site, as compared to all other sites in that category.
Code Optimization
For optimal performance, we will suggest minifying the codes.
Image Optimization
Reduce size of the images that will allow the website to load faster.
Keyword Optimization
Optimize keywords for different search engines.
Recent Case Studies
GN & Co Solicitors
- Website Development
- Logo Design
- Social Media Marketing
- SEO (On/Off Page)
ERE Worldwide LLC
- Website Developmet
- Social Media Marketing
- SEO (On/Off Page)
Enviro Engineering
- Website Development
- E-com Store
- Social Media Marketing
- SEO (On/Off Page)
XXI Karat Gold Beaute
- Website Development
- E-Com Store
B&G Store
- Website Development
- E-Com Store
- Social Media Marketing