If a consumer researches your business and does not find a website, they are more than likely going to think you are a scammer looking to steal their money. However, if you have a website, you can assure them of your legitimacy by presenting your business online.
This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get a clear understanding of your future campaigns, the main goals you wish to get, and the target audience you want to attract to your site.
A solid PPC strategy is the key to planning, executing, and optimizing paid ad campaigns. Without a paid search strategy, you're at risk of spending your budget reactively; with a strategy, you can build and refine a targeted, goal-focused ad campaign.
Once audience targeting set up and created relevant landing pages, we’re ready to create and optimize your ads. Your ads serve as the link between search intent/audience interest and the landing pages you’ve already optimized. The goal is to briefly illustrate your unique selling proposition and offer value. We will experiment using different copy, visual media, extensions, and other elements to optimize your ads.
In recent years, AdWords has done a lot to help you automate ad creation and optimization. So the real key to success here is providing AdWords with a sufficient variety of ad variations to rotate and test. Of course, creating 3 or 4 ad variations for a hundred ad groups is a tall order. But it’s a much simpler task if you take advantage of all of AdWords features to do this.
As mentioned above, optimizing your ads integrates well into the ad creation process when you use the right tools. So the real focus of your analysis is identifying what keywords and targeting features help drive your campaign goals.
After we check and re-check your website, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After we have deployed the files, we run yet another, final test to be sure that all the files have been installed correctly.
On a basic level, here are important metrics to consider for search, display, and/or social ads (depending on your campaign goals):
Bring more traffic to your website with the help of new proven techniques we can offer
Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords.
Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences. These ads will link to your website.
Social media platforms, such as Facebook, have high numbers of users who could be your potential customers. PPC advertising on these platforms can help you achieve higher click-through rates.
Retargeting uses cookies on a user's browser to show them specific ads based on their previous online actions. It is also called remarketing.
Price comparison or aggregator websites gather and display prices and special offers from various providers. This includes comparison websites for hotels or insurance.
Affiliate marketing uses a performance-based payment model, eg Cost per Action. Payment is closely aligned with results. You can set up and manage affiliate marketing programmes in house.
