It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.
The first step in the creative graphic design process is the creative brief. It helps the designer learn more about the needs of the client. This step is critical since the designer needs to gather as much information as possible about the client, his or her company, and his or her project expectations.
The creative brief is the foundation of the project, and it will significantly affect the following steps.
The goal of the research step is to learn more about our client’s competitors. To seee what works, what doesn’t work, and how you can make improvements. Ultimately, we want to be different but learn about the common tones and styles.
What emotions and thoughts should we use as design triggers? What’s the message of the design? Of course, brainstorming means that we’re coming up with a lot of ideas.
After researching, it’s time to create the first draft. This part is important and it is done as a team. Generating one own idea is great, but having several minds to contribute to the design is much better.
During the brainstorming with your team,we answer the following questions:
What is the message of the design?
What emotions should the design evoke and provoke?
In this stage, we coordinate more with our client to see if we’re on the correct design path or if we need to change our strategy a bit. To be honest, the clients would always have plenty of design changes and unstructured feedback so we give every opputunity to our clients to give their input. We create 3 mockups for our clients to compare.
Once the client has chosen one design from mockups we refine and give finishing touches before sending for final approval.
Graphic design is often thrown around as an umbrella term, but the variations of design beneath that umbrella require a slight variation in skillsets, knowledge, and software.
Corporate design is utilized by organizations to express the relationship between a brand and its audience. The visual elements of a brand identity act as the company’s face.
Wayfinding, which includes signage or visual cues to indicate where people are and where they should be going, is the core purpose of environmental design.
Publication design refers to print – such as books, magazines, newspapers, etc. However, like many other of graphic design, technological advances have led to new opportunities for its potential use.
Motion design is the generation of pieces of digital graphics, which create the illusion of motion or rotation.
While graphic design in the advertising and marketing industries has traditionally been print-centered, it's rapidly expanding to include digital assets.
In a nutshell, user interface (UI) design focuses on the aesthetic and style of a user interface, whether it's a hardware device (mouse, trackpad, keyboard, printer, and more).
